How do you structure a catalogue that helps to sell?

How do you structure a catalogue that helps to sell? By guiding the reader from discovery to choice

A catalogue that helps to sell has a clear sequence: an opening that presents the company, products grouped logically, readable product sheets and a closing with contacts and next steps. The catalogue is a sales tool, not an archive. In Cantù, in the province of Como, we design it by thinking about how your customers compare and choose.

The sequence

The elements of a well-built catalogue

Each part has a precise role in the reader's journey.

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  • Opening: who you are and what you offer
  • Products grouped by family or need
  • Clear sheets with image and essential data
  • Closing with contacts and a call to action
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Readability

Less confusion, more choice

Well-balanced spacing, hierarchy and images let people find what they are looking for straight away. To learn more about how the layout is set up, read our page on graphics for print, designed for companies in Como, Brianza and Milan.

Portfolio

What we have built for our clients

Contacts

A catalogue that works for you

Write to us: we will help you turn your catalogue into a real sales tool.

Contact us
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You need product photos that are consistent in lighting, framing and background, plus a few lifestyle images, planned together with the layout. Our in-house studio in Cantù, in the province of Como, produces the photo shoots for the catalogues of companies in Brianza and Milan.

A product sheet is laid out with a fixed order of image, name, short description and technical data, always on the same grid, so readers can compare products at a glance. In Cantù, in the province of Como, we take care of every sheet for companies in Como, Brianza and Milan.

You update a catalogue without redoing it by starting from a modular structure, with reusable grid, styles and product sheets: you only replace products, images and text. In Cantù, in the province of Como, we keep the layout files for companies in Brianza and Milan and reuse them for each edition.

Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.

We produce catalogues and printed materials for sectors such as fashion and design, furniture, industry and hospitality. NewVisibility, in Cantù in the province of Como, adapts layout, paper and finishes to the product, for companies in Como, Brianza and Milan.

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