How do you lay out a product sheet in a printed catalogue?

Anatomy of a product sheet

How do you lay out a product sheet in a printed catalogue?

A printed product sheet is laid out by giving the elements a fixed order: image, name, short description, technical data and references. Keeping the same structure every time lets readers compare products at a glance. In Cantù, in the province of Como, we take care of every sheet by hand for companies in Como, Brianza and Milan.

Image
Constant position and size across sheets
Name and code
Immediately recognisable and aligned
Description
Short, clear, geared to choice
Technical data
In a table or list, with readable hierarchy
Variants
Sizes, colours or finishes presented in an orderly way
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Grid and consistency

A grid that holds the whole catalogue together

Product sheets work when they follow the same grid from the first page to the last. Readers learn where to look for information and find it faster. For catalogues with a great many items updated from a management system there is also the automatic generation of price lists and sheets.

Portfolio

Our team's work

Do you have many product sheets to lay out?

Send us a request: we will suggest the method best suited to your catalogue.

Services of interest

You update a catalogue without redoing it by starting from a modular structure, with reusable grid, styles and product sheets: you only replace products, images and text. In Cantù, in the province of Como, we keep the layout files for companies in Brianza and Milan and reuse them for each edition.

The catalogue format and the number of pages depend on how many products you present and how you will use it: first the sequence is built, then page count, format and binding are assessed. The Cantù team helps companies in Como, Brianza and Milan choose the most suitable solution.

The cost of a printed catalogue depends on graphic design, photos, format, number of pages, paper, finishes, binding and print run. In Cantù, in the province of Como, we prepare itemised quotes for companies in Como, Brianza and Milan, so you know what affects the total.

To choose the paper for a catalogue or a brochure you consider use, number of images, desired feel and durability. In Cantù, in the province of Como, we compare the options with partner printers, including on samples, for companies in Como, Brianza and Milan.

The resolution for printing is much higher than for the web and depends on the final format: the image must be supplied at the actual print size, otherwise it looks pixelated. For companies between Como, Cantù and Milan we check every image before it goes to the printer.

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