Problems almost always come from images taken from the web or enlarged.
Images
Image resolution for printing
The resolution of images for printing must be much higher than for the web: it depends on the final format, because a photo enlarged beyond its limits looks pixelated. The rule is simple: the image must be supplied at the actual size at which it will be printed. For companies in Cantù, Como and Brianza we check every image before it is sent to the printer.
What we look at
The most common mistakes with images
- Images downloaded from a website: too small for paper
- Excessive enlargement: details become pixelated
- Compressed photos: they lose quality with every save
The best photos are the ones taken with print in mind.
Our in-house photo service produces images suited to catalogues and printed materials, for companies between Como, Milan and Lugano. Find out about the photo service.
Are your images suitable for print?
Send us an example: we will tell you whether new shots are needed.
Pantone colours are ready-made, consistent shades, useful for brand colours or for effects that CMYK cannot reproduce, such as metallics and fluorescents. For companies in Cantù, Como and Brianza we assess case by case whether they are really needed.
A screen emits light, paper reflects it: that is why printed colour looks different. Inks, paper and finish also matter. For companies between Como and Milan we do not promise identical colours, but we use proofs and checks to get as close as possible.
A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.
To choose readable fonts and typographic hierarchies it is best to use a few well-matched typefaces, with clear levels for headline, subheading and body text, consistent with the brand. This is the work we do in Cantù for catalogues and brochures of companies in Como, Brianza and Milan.
To approve drafts and print proofs you check text, images, margins and colours and give a single written confirmation before production. Colour on paper does not match the screen. In Cantù we follow this stage for companies in Como, Brianza and Lugano.