Why printed colour is different from screen colour
A printed colour that differs from the screen colour is normal: a screen emits light, while paper reflects the light of the room. Inks, paper and finish also matter. In Cantù, in the province of Como, we do not promise identical colours, but we work to get as close as possible with proofs and checks.
What affects the final colour
Several factors add up: knowing them helps you decide with confidence.
Print proofs to decide with confidence
For jobs where colour matters, we rely on print proofs and on the final quality check at the printer. We also cover this on the page about graphic design for print. We work with clients between Como, Milan and Lugano.
Is colour crucial for your printed piece?
Tell us about it: we will assess proofs and paper together.
A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.
You gather the document, images and fonts in a single folder, or convert the text to outlines, so the job opens identically at the printer. For clients in Cantù, Como and Brianza we archive every project for future reprints.
With AI for images you generate, select and prepare the file with dimensions and quality suited to printing, always under the direction of a graphic designer. In Cantù, in the province of Como, we use it for companies between Como and Milan.
You need product photos that are consistent in lighting, framing and background, plus a few lifestyle images, planned together with the layout. Our in-house studio in Cantù, in the province of Como, produces the photo shoots for the catalogues of companies in Brianza and Milan.
A QR code on printed materials should be large enough, with good contrast, accompanied by a line explaining what you will find after scanning and tested before printing. There is only one call to action, with a clear verb. For companies in Como and Brianza we handle it in Cantù.