The QR code takes the reader from the flyer or poster to a web page: it works if it is designed with care. For companies in Como and Brianza we integrate it into the graphics from the very start.
Use a clear verb, such as call, scan, book, discover, and ask for one step at a time. If you collect data through a page linked to the QR code, check the privacy rules with a consultant: you can start from our page on privacy and cookies.
To measure the effectiveness of a flyer or a poster you first define the goal and link the printed piece to a trackable action, such as a dedicated QR code or a specific web address. We help companies in Como, Brianza and Milan set this up from the design stage in Cantù.
To coordinate a flyer and an online campaign you need the same message, the same graphics and a clear path from paper to web page, for example with a QR code. From our studio in Cantù we manage printed materials and campaigns for companies in Como, Brianza and Milan with a single team.
It makes sense to distribute flyers and post posters where your audience passes: shopping areas, neighbourhoods, events and trade fairs between Como and Milan. Rules vary from one municipality to another, so check permits and spaces with the relevant office. From Cantù, we design and produce the right materials.
Graphics readable from a distance are designed starting from the reading distance: a single message, strong contrast, sturdy typefaces and images of quality suited to the format. Our Cantù team works this way for companies in Como, Brianza and Milan.
The choice between offset and digital printing depends on quantity, personalisation, paper and finishes. There is no technique that is best in absolute terms: from Cantù, in the province of Como, we help companies in Brianza and Milan assess which suits each project.
