How do you measure the effectiveness of a flyer or a poster?

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A trackable channel

To measure the effectiveness of a flyer or a poster you need an element that links the printed piece to an action: a dedicated QR code, a specific web address or a promotional code.

A defined goal

Before printing you decide what counts: contact requests, visits to the shop, sign-ups to an event. Without a goal there is nothing to measure.

A comparison over time

Results are read by comparing different periods, areas and versions of the material. For companies in Como and Brianza we help set up this analysis.

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A poster is harder to measure than a flyer, but not impossible.

The poster works mainly on awareness, so it is best paired with a digital reference that leaves a trace. In our Cantù studio we design materials thinking from the start about how to read their results, for companies between Como and Milan.

Improving

From data to the next version

The results of a first print run guide the next one: you change a headline, move the contact, try a different format. It is a practical way to improve without redoing everything, always supported by our graphic design team.

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Portfolio

Projects we have completed

Want to know whether your printed materials work?

Let's talk about it with our team in Cantù.

Services of interest

To coordinate a flyer and an online campaign you need the same message, the same graphics and a clear path from paper to web page, for example with a QR code. From our studio in Cantù we manage printed materials and campaigns for companies in Como, Brianza and Milan with a single team.

It makes sense to distribute flyers and post posters where your audience passes: shopping areas, neighbourhoods, events and trade fairs between Como and Milan. Rules vary from one municipality to another, so check permits and spaces with the relevant office. From Cantù, we design and produce the right materials.

To design and print flyers in Cantù you can turn to NewVisibility, an agency based in the town with an in-house graphic, photo and video team. We produce with partner printers in the province of Como, with a single point of contact, for companies in Cantù, Como, Brianza and Milan.

The choice between offset and digital printing depends on quantity, personalisation, paper and finishes. There is no technique that is best in absolute terms: from Cantù, in the province of Como, we help companies in Brianza and Milan assess which suits each project.

A screen emits light, paper reflects it: that is why printed colour looks different. Inks, paper and finish also matter. For companies between Como and Milan we do not promise identical colours, but we use proofs and checks to get as close as possible.

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