How do you design graphics that are readable from a distance?

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Readability

Can it really be read from a distance?

A graphic readable from a distance is designed starting from how far away the viewer will be: the greater the distance, the fewer elements you need and the larger and more contrasted they must be.

As a Cantù agency working with companies in Como and Brianza, we always start from this question before opening the file.

Basic rules

What makes a large-format graphic effective

General principles, to be checked case by case on the actual support.

A single message
One clear headline is worth more than lots of small text
Contrast
Text and background clearly distinct for immediate reading
Typefaces
Sturdy fonts and sizes suited to the distance
Images
Files of quality suited to the print format
White space
Room around the elements so the eye does not tire
Colour on screen can differ from printed colour: that is why we check the work with our partner printers.

For the images of your event we can use our in-house photo services, so the files have the right quality for large format.

Portfolio

Our work

Want graphics that can be read from afar?

Tell us about your event: from Cantù we help you design clear materials for Como, Milan and Ticino.

Services of interest

Forex is a rigid panel on which a graphic is printed, window graphics are an adhesive graphic for glass and shop windows. From Cantù we design and have these supports produced for stands, showrooms and offices of companies in Como and Brianza.

The graphics of a stand are prepared starting from measurements and floor plan, then message, materials and brand files are defined, checking the trade fair regulations. In Cantù we support companies in Como, Brianza and Milan at every step, from design to print.

Outdoors you need supports designed to withstand sun, wind and rain, indoors visual quality and ease of installation matter. From Cantù we help companies in Como and Brianza choose the material according to location and length of exposure.

The resolution for printing is much higher than for the web and depends on the final format: the image must be supplied at the actual print size, otherwise it looks pixelated. For companies between Como, Cantù and Milan we check every image before it goes to the printer.

To plan printed materials for trade fairs, launches and commercial seasons you start from the event date and work backwards, setting deadlines for graphics, approval and production. From Cantù we coordinate printing, photo and video for companies in Como, Brianza and Milan.

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