How do you update a catalogue every year without starting from scratch?

How do you update a catalogue every year without starting from scratch? By starting from a design made to change

To update a catalogue without starting from scratch you need a modular graphic structure: reusable grid, styles and product sheets, where you only replace products, images and text. If the project is built this way, updating is a revision, not a new job. In Cantù, in the province of Como, we keep the layout files for companies in Brianza and Milan and reuse them for every new edition.

New edition

What you keep and what you change

Every edition has a stable part and a part to review. Telling them apart in advance saves time and keeps the catalogue recognisable.

Stays the same: grid, fonts, structure of the product sheets, basic cover;
gets updated: new or discontinued products, images, descriptions, technical data;
decided each time: paper, finishes and print run, depending on use.

Price lists and sheets from data

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Portfolio

Projects that evolve over time

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Contacts

A catalogue to update?

Write to us: we will pick up your project and take it to the new edition.

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The catalogue format and the number of pages depend on how many products you present and how you will use it: first the sequence is built, then page count, format and binding are assessed. The Cantù team helps companies in Como, Brianza and Milan choose the most suitable solution.

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The cost of a printed catalogue depends on graphic design, photos, format, number of pages, paper, finishes, binding and print run. In Cantù, in the province of Como, we prepare itemised quotes for companies in Como, Brianza and Milan, so you know what affects the total.

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For a company catalogue in Como and Brianza you can turn to NewVisibility, an agency in Cantù with an in-house graphic, photo and video team. We follow the work from design to print with partner printers in the province of Como, for companies in Brianza, Milan and Canton Ticino.

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The resolution for printing is much higher than for the web and depends on the final format: the image must be supplied at the actual print size, otherwise it looks pixelated. For companies between Como, Cantù and Milan we check every image before it goes to the printer.

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The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.

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