What is the difference between a brochure, a leaflet and a flyer?

Brochures, leaflets and flyers are different tools: they vary in amount of content, folding and moment of use.

The difference between brochure, leaflet and flyer lies mainly in the depth of the message. The brochure is richer and tells the story of the company or a product line; the leaflet is a folded sheet, more concise, designed to be browsed quickly; the flyer is a single sheet, immediate, tied to an event or a promotion. For companies in Cantù and the province of Como we help choose the right tool before designing.

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Three tools

Which to choose depending on your goal

Brochure: to present the company, services or a range of products at leisure.
Leaflet: to summarise an offer and hand it out at trade fairs, meetings and points of sale.
Flyer: to communicate a specific initiative quickly.

The three materials often live in the same project, with coordinated graphics. If you need more immediate promotional messages, see also our graphics for print.

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From the local area

Printing with partner printers close to you

We coordinate production with printers in the province of Como, for companies in Como, Brianza and Milan that want a single point of contact.

Where we work

Portfolio

Completed projects

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Contacts

Not sure which material you need?

Tell us what you want to communicate: we will help you choose.

An effective company brochure starts from a precise goal and a defined audience. Then you choose the content hierarchy, images consistent with the brand and a clear call to action. Our Cantù team follows the project for companies in Como, Brianza and Milan, from graphics to print.

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A presentation brochure needs who we are, what we do, demonstrable strengths, meaningful images and contacts. It is better to select than to accumulate: each section has a precise job. For companies in Cantù, Como and Milan we define the outline together before laying out the pages.

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The folds of a leaflet and the number of sides depend on the amount of content, the reading order and how it is delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide together with our partner printers, starting from the content.

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The most common bindings are saddle stitching, perfect binding, thread sewing and spiral, to be chosen according to use and number of pages. In Cantù, in the province of Como, we discuss them with companies in Como, Brianza and Milan before setting up the file.

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A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.

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