How do you design an effective company brochure?

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NewVisibility, communication and digital marketing agency in Cantù
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Project

An effective brochure starts from a goal

How do you design an effective company brochure? First you define what it must achieve: make the company known, present a product, support a negotiation. Then you choose the content hierarchy, images and call to action. With our Cantù team we work this way for companies in the province of Como and Brianza.

One idea at a time

Each page or side carries a single message, with a clear headline and an obvious visual hierarchy.

Consistent images

Photos and graphics follow the brand's style. For images we can count on our photo service.

A clear call to action

Readers must understand what step to take: call, write, visit the website or ask for a consultation.

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Portfolio

What we have produced

Want to design your brochure?

Write to us: from Cantù we work with companies in Como, Milan and Canton Ticino.

Services of interest

A presentation brochure needs who we are, what we do, demonstrable strengths, meaningful images and contacts. It is better to select than to accumulate: each section has a precise job. For companies in Cantù, Como and Milan we define the outline together before laying out the pages.

The folds of a leaflet and the number of sides depend on the amount of content, the reading order and how it is delivered. There is no choice that suits everyone: in Cantù and in the province of Como we help companies decide together with our partner printers, starting from the content.

The copy of a company brochure is written with short sentences, headlines that promise a benefit and a closing call to action. It is better to talk about what changes for the customer than to list features. From our studio in Cantù we help companies in Como, Brianza and Milan find the right tone.

A print-ready PDF is exported in CMYK, with embedded fonts, suitable images, bleed and crop marks, according to the printer's requirements. In Cantù, in the province of Como, we prepare PDFs for catalogues, brochures and leaflets.

A brief for a graphic project states the goal, audience, available content, desired format, use of the material and deadline. A few clear pages are enough. At our office in Cantù, in the province of Como, or by video call for those in Milan and Lugano, we write it together with the client.

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