A Google Search campaign shows your ad at the moment a person types a search related to what you offer. From Cantù, in the province of Como, we set it up for companies in Como, Brianza, Milan and Canton Ticino: we choose the keywords, write the ads and connect them to a landing page consistent with the search.
The result depends on how these factors combine, not on a single ingredient.
An ad works if it leads to a page that answers the search. Our in-house team in Cantù also develops the website, so ads and pages are created together. As a Google Partner certified agency, we monitor the campaigns and move the budget to where it brings more enquiries.
Tell us about your campaign
Tell us about your business: together we will assess how to set up your Search campaigns.
A Search campaign is a set of text ads that appear on Google when someone searches for what you offer. It starts from customers' real searches and leads them to a relevant page. From Cantù we set it up for companies in Como, Brianza and Milan, tracking clicks, calls and enquiries.
The right keywords are chosen starting from customers' real searches, the intent they express, relevance to your offer and competition. We add the territory, such as Como, Brianza or Milan, when needed. Then we group them by theme, so each ad answers a specific search.
Keyword match types are the rules that decide which searches trigger your ad: broad, phrase or exact. The broader they are, the more people you reach, but with a higher risk of waste. For companies in Como and Brianza we calibrate them on the goal and correct them by looking at real searches.
Negative keywords are terms you exclude from the campaign, so the ad does not appear for searches that bring no customers, such as people looking for free things or jobs. They reduce wasted budget. From Cantù we update the list for companies in Como and Milan after every review of search terms.
An effective text ad picks up the user's search, clearly says what you offer and invites a specific action, with headlines and descriptions consistent with the landing page. It is tested with several variants and improved over time. We do it from Cantù for companies in Como, Brianza and Milan.
Ad extensions, now called assets, are additional information such as page links, phone number, address and callouts. They make the ad more complete and offer more ways to contact you. For a business in Cantù, Como or Lugano, address and phone number are particularly useful.
To get found on Google in Como or Lugano you set up a Search campaign with precise geographic areas and keywords that include the territory. The ad then appears to people searching for your service in the chosen area, from the province of Como to Canton Ticino, including Brianza.
Competitor analysis on Google looks at who appears for your keywords, with which ads and to which pages. It helps find the space where your offer stands out. We do it before launching the campaign, for companies in Como, Brianza and Milan.
A brand campaign shows an ad when someone searches for your company name, so the top position leads to your website and not to a competitor. For businesses in Como and Brianza it is often simple to manage and useful alongside service campaigns.
NewVisibility is a solid choice for Search campaigns in Como: a Google Partner certified agency from Cantù, with an in-house development, photo, video and marketing team, internationally awarded websites (CSSDA) and tracking of clicks, calls and enquiries. We also work across Brianza, Milan and Lugano.
Quality Score is the score Google uses to rate the relevance of ad, keyword and landing page. Higher quality helps you appear better and spend more efficiently. For companies in Como and Milan we work on ads and website together, from our studio in Cantù.
Remarketing shows targeted ads to people who have already visited your website or watched your videos, reminding them of the products and services they saw. It is widely used by companies in Como, Brianza and Milan and requires a correct cookie banner, to be checked with your consultant or DPO.
To limit the geographic area of your ads you choose radii, cities or regions and exclude areas you do not serve. If you work between Como, Brianza and Milan you can concentrate the budget where your customers are, adjusting the area based on real calls and enquiries.
A/B testing ads compares two variants, for example two headlines, changing one element at a time: the winner is decided by clicks and conversions, not by hunch. From Cantù we apply it to the campaigns of companies in Como, Milan and Lugano, waiting for enough data before drawing conclusions.
To understand what works in Performance Max you analyse conversions, product groups, assets and channels, starting from well-configured tracking. From Cantù we build this reading of the data for companies in Como, Brianza and Milan, without promising results.
