What does the cost of a social campaign depend on?

The cost of a paid social campaign depends on objective, audience, platforms, creative, duration and management. For companies in Como and Brianza we build the quote around the specific case, starting from what you want to achieve rather than standard rates that are the same for everyone.

The ad budget is the sum paid to the platform to show the ads, while the agency fee covers strategy, creative, management and reporting. In Cantù, for companies in Como and Brianza, we keep the two items separate and transparent.

The budget to invest in social media is decided by starting from objective, audience and duration, then checking and adjusting it as the campaign runs. We define it together with the client from Cantù, for companies in Como, Milan and Canton Ticino, with no standard figures.

The social budget for a company in Como or Brianza is set by looking at the area to reach, the local audience, the objective and the seasonality of the business. From Cantù we know the local business landscape and we define the spend together with you.

You keep the spend of a social campaign under control with daily monitoring, testing and optimisation along the way, and a clear final report. We work from Cantù, in the province of Como, also for companies in Milan and Brianza.

Photo, video and creative affect the cost depending on the quantity and quality of the material needed. In Cantù we produce photos and videos with our in-house team, so companies in Como and Brianza manage everything with a single point of contact.

The cost per result is the average spend to obtain the action chosen as the objective, such as an enquiry or a purchase. It is assessed together with the quality of the results and the trend over time: for companies in Como and Milan we read it in the report.

An ongoing social campaign ensures a steady presence, while a periodic one concentrates the effort on launches, events or seasons. The choice depends on objective and business: in Cantù we assess it with companies in Como, Brianza and Milan.

The quote from a social advertising agency in Cantù depends on objectives, audience, platforms, creative, duration and management. NewVisibility has an in-house team in Cantù and works with companies in Como, Brianza, Milan and Lugano.

To compare two social campaign quotes, check that they describe the same activities: budget separate from the fee, platforms, creative and reporting. From Cantù we also help companies in Como and Milan read offers received from others.

Before launching a social campaign you need an objective and budget, access to pages and website, photos, videos and logos available, information on the offers to promote and a clear landing page. From Cantù we help companies in Como, Brianza and Milan check everything before going live.

The social campaign metrics to look at are impressions, clicks and conversions, read together and according to the objective: a single one is not enough to tell whether the campaign is working. From Cantù we help companies in Como, Brianza and Milan turn data into concrete decisions, without promising results.

The collaboration with a social ads agency starts with a discussion of objectives, audience and budget, then the agency sets up the campaigns, monitors them every day and shares a clear report. In Cantù we work this way with companies in Como, Brianza and Milan, with a contact person who always keeps you updated.

To grow a social campaign that works you increase the budget gradually, widen the audiences with those similar to your best customers and add new creative. We do this from Cantù, checking the data, for companies in Como, Brianza and Milan.

Yes, you can advertise on several social platforms together, with a single objective, creative adapted to each format, a flexible budget and one report. For companies in Como, Brianza and Milan we usually start with one or two platforms, then expand based on the data.