What do social ads need to look like to work?

The main social ad formats are single image, video, carousel and collection, chosen according to the campaign objective. For companies in Como and Brianza we start from audience and available material, so the format truly supports the message.

To adapt an ad to feed, stories and reels you rethink format, framing and text for each placement, keeping important information away from the edges in vertical formats. Our team in Cantù prepares several versions of the material for companies in Como and Brianza.

The copy of a social ad is written with an attention-grabbing opening, a concrete benefit and a clear call to action, consistent with the landing page. In Cantù we write and review copy for companies in Como, Brianza and Milan, also with the support of AI.

The videos that work best in social ads are vertical, with a strong opening, subtitles and a message that can be understood even without sound. Our team in Cantù produces them in-house for companies in Como, Brianza and Milan, preparing versions suited to each platform.

In Como, photos, videos and social ads are created by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing. We work with companies in Como, Brianza, Milan and Canton Ticino, and some of our sites have received international CSSDA awards.

The call to action is the ad's invitation to act, the button and the phrase that tell viewers what to do next. In Cantù we choose it together with companies in Como and Brianza, consistent with the campaign objective and the destination page.

Carousel ads show several scrollable images or videos within the same ad, each with its own headline and link. They are useful for presenting several products or the steps of a service: we design them in Cantù for companies in Como, Brianza and Milan.

To prepare fashion and design ads in Brianza you need polished images and videos that convey style and materials, adapted to the formats of Instagram, Pinterest and the other platforms. We start from the brand identity, with in-house production in Cantù, near Como.

Entrusting ads and video to the same team in Cantù ensures consistency between message, images and campaign, with a single point of contact. For companies in Como, Brianza and Milan it means fewer hand-offs between suppliers, in-house production and a direct link with the website.

A platform rejects an ad when the text, images, video or landing page do not comply with its advertising rules, which change over time. From Cantù we help companies in Como and Brianza understand the reason, correct the material and relaunch.

Placements are the spaces where your advertising appears: feed, stories, reels and other areas of the platforms. They can be left automatic or chosen by hand. For the companies in Como and Milan we follow from Cantù, we test them and move the budget to where it performs best.

The Promote button boosts a post in a few clicks, but it offers few choices on objectives, audiences and placements and no measurement strategy. For a company in Como or Cantù that wants measurable results, you need a campaign set up with targeting, testing and a clear report.

A/B testing in ads compares two versions of the same ad that differ in a single element, such as image, text or call to action, to understand which works better. We use it in Cantù, near Como, for the campaigns of companies in Brianza and Milan.

You link each ad to a dedicated landing page, with a consistent message and a single action, such as requesting contact. Avoid sending people to the home page. In Cantù we design page, photos, video and campaign together, for companies in Como, Brianza and Lugano.

In B2B, useful, concrete content works for those who decide: videos, photos, copy and landing pages that explain a problem and how you solve it. The in-house team at NewVisibility in Cantù, in the province of Como, produces photos and videos for companies in Brianza and Milan, keeping the message consistent.