Choosing the platform is the first decision of a paid campaign. Advertising on social media means choosing where to meet the right people: from Cantù, in the province of Como, we help companies in Como, Brianza, Milan and Canton Ticino understand where to invest and where not to.
Each social network has its own audience and way of being used. Here is a quick guide to get your bearings.
We start from objectives and audience, then assess the budget and creative available. A combination of two platforms often works better than just one. The platforms have rules that change over time: that is why we monitor every day and optimise along the way. Find out about NewVisibility's social media campaigns service.
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Tell us your objectives and audience: we will advise you on where to invest.
Facebook is better suited to wide reach and local enquiries, Instagram to visual brand storytelling. For a company in Como or Brianza it often makes sense to start with both, using the same ads manager, and let testing and measurement show where to push the budget.
LinkedIn is worth it when you sell to businesses or professionals and want to reach decision-makers by role and sector, for example with a B2B company between Como, Lecco and Milan. For mass-market products other platforms are often a better fit: the choice should be assessed together with the other channels.
A TikTok campaign makes sense when you have fresh video content and an audience that uses the platform, often a younger one. For a company in Como or Milan it is not a channel to switch on by default: it is assessed against objective, audience and the video material available.
Pinterest works for visual sectors such as furniture, fashion, food and design, where people look for inspiration before buying. It is interesting for companies in Brianza and Como with strong images to show, because users are often in the discovery and buying phase.
Yes, you can advertise on several social platforms together, with a single objective, creative adapted to each format, a flexible budget and one report. For companies in Como, Brianza and Milan we usually start with one or two platforms, then expand based on the data.
Meta Ads is the paid advertising system of Facebook and Instagram. In the ads manager you create campaigns, ad sets and ads, choose audience and budget and read the results. In Cantù we manage it every day for companies in Como and Brianza.
It depends on the client: Facebook and Instagram for the local audience, LinkedIn for B2B, Pinterest for visual sectors. For a company between Como and Milan we look at who you want to talk to, where they live and how they decide, concentrating the budget where it really matters.
Placements are the spaces where your advertising appears: feed, stories, reels and other areas of the platforms. They can be left automatic or chosen by hand. For the companies in Como and Milan we follow from Cantù, we test them and move the budget to where it performs best.
The Meta and Instagram campaigns of a company in Como can be managed by NewVisibility, an agency in Cantù with an in-house team for development, photo, video and marketing, CSSDA awards for some sites and our own servers. Objectives and budget are defined together, with a clear report.
Before changing channel, check objective, audience, creative and measurement, because the problem is not always the platform. If the data confirms it, you correct or move the budget. From Cantù we help companies in Como, Brianza and Milan read the results with method.
To reach an audience by interests and behaviour you translate the profile of the ideal customer into the categories offered by the platforms: topics followed, online habits, pages they interact with. From Cantù, in the province of Como, we do this for companies in Como, Brianza and Milan, with testing and ongoing optimisation.
LinkedIn Ads is the advertising platform of the professional social network: it shows ads to people chosen by role, sector and company. It is typical of B2B campaigns. From Cantù, in the province of Como, we assess with companies in Brianza and Milan whether it is the right channel, defining objectives, budget and reporting.
The cost of a paid social campaign depends on objective, audience, platforms, creative, duration and management. For companies in Como and Brianza we build the quote around the specific case, starting from what you want to achieve rather than standard rates that are the same for everyone.
To adapt an ad to feed, stories and reels you rethink format, framing and text for each placement, keeping important information away from the edges in vertical formats. Our team in Cantù prepares several versions of the material for companies in Como and Brianza.
To coordinate social and Google campaigns you give each channel its role: social media make people discover the brand, Google catches those already searching, remarketing brings back those who visited the website. From Cantù we manage both for companies in Como, Brianza and Milan.
