How do you create a company catalogue?

A company catalogue is produced in three stages: planning and product sequence, photos and layout, then choice of paper and finishes with printing. In Cantù, in the province of Como, NewVisibility follows every stage for companies in Como, Brianza and Milan, through to the final quality control.

It depends on how you use the catalogue: a printed catalogue can be browsed in showrooms and at trade fairs, while a digital one is easy to update and share. For many companies in Como and Brianza it makes sense to have both, starting from a single graphic design created by the Cantù team.

A catalogue that helps to sell starts with an opening that presents the company, groups products logically, uses readable product sheets and ends with contacts and a call to action. NewVisibility, in Cantù near Como, designs it around how customers in Brianza and Milan choose.

You need product photos that are consistent in lighting, framing and background, plus a few lifestyle images, planned together with the layout. Our in-house studio in Cantù, in the province of Como, produces the photo shoots for the catalogues of companies in Brianza and Milan.

A product sheet is laid out with a fixed order of image, name, short description and technical data, always on the same grid, so readers can compare products at a glance. In Cantù, in the province of Como, we take care of every sheet for companies in Como, Brianza and Milan.

You update a catalogue without redoing it by starting from a modular structure, with reusable grid, styles and product sheets: you only replace products, images and text. In Cantù, in the province of Como, we keep the layout files for companies in Brianza and Milan and reuse them for each edition.

The catalogue format and the number of pages depend on how many products you present and how you will use it: first the sequence is built, then page count, format and binding are assessed. The Cantù team helps companies in Como, Brianza and Milan choose the most suitable solution.

The cost of a printed catalogue depends on graphic design, photos, format, number of pages, paper, finishes, binding and print run. In Cantù, in the province of Como, we prepare itemised quotes for companies in Como, Brianza and Milan, so you know what affects the total.

For a company catalogue in Como and Brianza you can turn to NewVisibility, an agency in Cantù with an in-house graphic, photo and video team. We follow the work from design to print with partner printers in the province of Como, for companies in Brianza, Milan and Canton Ticino.

Because whoever designs the company catalogue also knows the constraints of printing, with fewer errors and a single point of contact. NewVisibility, in Cantù in the province of Como, coordinates graphics, photos and partner printers for companies in Como, Brianza, Milan and Lugano, through to quality control.

To choose the paper for a catalogue or a brochure you consider use, number of images, desired feel and durability. In Cantù, in the province of Como, we compare the options with partner printers, including on samples, for companies in Como, Brianza and Milan.

The resolution for printing is much higher than for the web and depends on the final format: the image must be supplied at the actual print size, otherwise it looks pixelated. For companies between Como, Cantù and Milan we check every image before it goes to the printer.

The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.

Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.

We produce catalogues and printed materials for sectors such as fashion and design, furniture, industry and hospitality. NewVisibility, in Cantù in the province of Como, adapts layout, paper and finishes to the product, for companies in Como, Brianza and Milan.