Paper or screen: it depends on how your customer uses it
A printed catalogue is what you need when you want something to browse, leave in the showroom, take to a trade fair or hand to the customer; a digital catalogue is what you need when you have to update it often and reach people everywhere. For many companies in Como and Brianza the best answer is to use both together, starting from the same layout.
- The printed one communicates quality and stays on the customer's desk;
- the digital one is shared with a link and is easy to update;
- a single graphic design avoids doing the work twice.
Questions to ask before choosing
These points help you understand which format your company really needs.
Not sure whether to choose print or digital?
Tell us how you use the catalogue: we will recommend the right solution for your company between Como and Milan.
A catalogue that helps to sell starts with an opening that presents the company, groups products logically, uses readable product sheets and ends with contacts and a call to action. NewVisibility, in Cantù near Como, designs it around how customers in Brianza and Milan choose.
You need product photos that are consistent in lighting, framing and background, plus a few lifestyle images, planned together with the layout. Our in-house studio in Cantù, in the province of Como, produces the photo shoots for the catalogues of companies in Brianza and Milan.
A product sheet is laid out with a fixed order of image, name, short description and technical data, always on the same grid, so readers can compare products at a glance. In Cantù, in the province of Como, we take care of every sheet for companies in Como, Brianza and Milan.
The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.
Print run, format and finishes affect the quote in different ways: the print run changes the cost per copy, the format the paper required, the finishes the number of processes. For companies in Cantù, Como and Milan we often propose two scenarios to compare, an essential one and a premium one.