How do you produce a company catalogue, from design to print?

How do you produce a company catalogue, from graphics to print? In three stages: planning, content production, printing

Producing a company catalogue starts from the goal (what it should make the customer do), moves through photos, copy and layout and ends with the choice of paper, finishes and printer. In Cantù, in the province of Como, our team follows the whole process for companies in Brianza and Milan, so you do not have to coordinate different suppliers. For the photography, see our photo service.

1. Planning and sequence

We start from who will read the catalogue and what they need to choose. From there come the order of the products and the structure of the pages.

2. Photos, copy and layout

Images are produced or selected, the copy of the product sheets is made clear and everything is laid out on a consistent grid.

3. Paper, finishes and printing

We choose materials and finishes according to the effect you want and follow the printing with our partner printers through to quality control.

Discover graphics for print

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-43

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-45

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-48

Portfolio

Work that shows our method

Go to the web portfolio

Joia Paris

Joia Paris Marketing strategy

Marketing

C.G. Capelletti

C.G. Capelletti Marketing strategy

Marketing

Abbattista

Abbattista Marketing strategy

Marketing

Let's talk

Do you have a catalogue to produce?

We are in Cantù: come and see us or write to us from Brianza, Como or Milan.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team(3)

It depends on how you use the catalogue: a printed catalogue can be browsed in showrooms and at trade fairs, while a digital one is easy to update and share. For many companies in Como and Brianza it makes sense to have both, starting from a single graphic design created by the Cantù team.

Find out more

A catalogue that helps to sell starts with an opening that presents the company, groups products logically, uses readable product sheets and ends with contacts and a call to action. NewVisibility, in Cantù near Como, designs it around how customers in Brianza and Milan choose.

Find out more

You need product photos that are consistent in lighting, framing and background, plus a few lifestyle images, planned together with the layout. Our in-house studio in Cantù, in the province of Como, produces the photo shoots for the catalogues of companies in Brianza and Milan.

Find out more

The resolution for printing is much higher than for the web and depends on the final format: the image must be supplied at the actual print size, otherwise it looks pixelated. For companies between Como, Cantù and Milan we check every image before it goes to the printer.

Find out more

The cover of a catalogue or a brochure is designed with a clear goal: readable title, strong image and a clearly visible brand, chosen together with paper and finish. In Cantù we design it for companies in Como, Brianza and Milan consistently with the inside pages, so the publication speaks a single language.

Find out more