How do you make an e-commerce site sell more?

To bring traffic to a new e-commerce site, SEO, Google campaigns, social and email are combined, choosing the channels that suit products and budget. For companies in Como, Brianza and Milan the goal is to attract people interested in buying, not just visits, measuring each channel from launch.

SEO for an e-commerce site is done by optimising catalogue structure, product pages, content and technical aspects such as speed. From Cantù we look after the online stores of companies in Como and Brianza, so they are easy to find and easy to understand for Google and for AI assistants.

Choosing NewVisibility for an e-commerce site in Como means relying on an agency in Cantù with an in-house team for development, photo, video and marketing, Magento e-commerce, our own managed servers, integrations with ERP, CRM and PIM and CSSDA awards for some sites. We work with companies in Como, Brianza, Milan and Lugano.

To use Google Shopping, you send your catalogue to Google with a well-kept feed of up-to-date titles, images, prices and availability, and manage the ads in dedicated campaigns. For companies in Como, Milan and Lugano it makes sense to start with well-organised product data and a defined budget.

Social campaigns for an e-commerce site are built by defining an audience, creating a message with product photos and videos and taking the user to the right product page. In Cantù we set them up for companies between Como and Milan, with measurable goals and remarketing for people who have already visited the site.

To recover abandoned carts, you work out why users do not complete the order, simplify the checkout and send a timely email reminder. Unexpected costs, mandatory registration and few payment methods are frequent causes, including in online stores in Como and Brianza.

An agency with an in-house team, such as NewVisibility in Cantù, can manage an e-commerce site between Milan and Lugano: Magento development, managed servers, integrations with ERP, CRM and PIM, photo, video, newsletters and campaigns handled in the same studio, with no hand-offs between different suppliers.

To improve the conversion rate, you analyse the buying journey, identify the obstacles and remove them one at a time, checking the effect of each change. From our studio in Cantù we work on product pages, speed, checkout and trust for companies in Como, Brianza, Milan and Lugano.

Promotions and discount codes work with a clear goal, simple rules and a defined duration. They should be communicated on newsletters, social and the website, after first assessing the margin. Companies in Como, Brianza and Milan can set them up from the store panel; for tax details, speak to your consultant.

To build customer loyalty for an e-commerce site you need a smooth buying experience, constant contact after the order with newsletters and win-back campaigns, a convenient personal area and good reasons to buy again. We build these tools in Cantù for companies in Como, Brianza, Milan and Lugano.

Effective product pages have a clear title, an original description focused on benefits, well-organised features, quality photos and videos, and information on availability, shipping and returns. From our studio in Cantù, in the province of Como, we look after the copy and pages of the online stores we develop.

Entrusting your e-commerce checkout to a Cantù agency means having a single in-house team, in the province of Como, for development, responsive design, payments and integrations with management system, CRM and PIM. We work for companies in Como, Brianza, Milan and Lugano.

To analyse sales data, orders, products and carts are cross-checked with analytics, looking at traffic sources, drop-off points and the products that work. A few indicators read consistently are enough to decide on catalogue and campaigns: we set them up from Cantù for companies in Como, Brianza, Milan and Lugano.

The return on an e-commerce site is calculated by comparing the revenue generated with all costs: development, management, fees, logistics and marketing. Margins, conversion, acquisition cost and repeat purchases all count: with companies in Como, Brianza and Milan we start from the data of each project.

To speed up reordering for B2B customers, the reserved area offers order history, repeat purchase and search by code, with the customer's price list already applied. The cart is built in a few steps. We develop it in Cantù, in the province of Como, for companies in Milan, Brianza and Lugano.