Promotions work when they have a clear goal, simple rules and a defined duration.
Using promotions and discount codes in an e-commerce site helps to drive a purchase, clear stock or reactivate a customer, but a permanent discount teaches the public to wait for the offer. It is best to choose carefully who can use it, on which products and for how long, and to check that your margin can hold before launching it. From Cantù we help companies in Como, Brianza and Milan set it up from the store panel.
