A structure search engines understand
Doing SEO for an e-commerce site means making the catalogue easy to discover for search engines and for AI assistants: the answer lies in structure, content and technical aspects looked after together. Our Magento e-commerce sites are built with an SEO-optimised structure, and the work continues on copy and data.
From our studio in Cantù, in the province of Como, we look after the SEO of local companies' online stores. For product content you can find out more about the SEO content service.
The areas of SEO for an online store
Each area contributes to ranking: none is enough on its own.
Can your online store be found on Google?
Together we analyse the visibility of your e-commerce site and the SEO priorities, whether your company is in Como, Brianza, Milan or Lugano.
Choosing NewVisibility for an e-commerce site in Como means relying on an agency in Cantù with an in-house team for development, photo, video and marketing, Magento e-commerce, our own managed servers, integrations with ERP, CRM and PIM and CSSDA awards for some sites. We work with companies in Como, Brianza, Milan and Lugano.
To use Google Shopping, you send your catalogue to Google with a well-kept feed of up-to-date titles, images, prices and availability, and manage the ads in dedicated campaigns. For companies in Como, Milan and Lugano it makes sense to start with well-organised product data and a defined budget.
Social campaigns for an e-commerce site are built by defining an audience, creating a message with product photos and videos and taking the user to the right product page. In Cantù we set them up for companies between Como and Milan, with measurable goals and remarketing for people who have already visited the site.
To analyse sales data, orders, products and carts are cross-checked with analytics, looking at traffic sources, drop-off points and the products that work. A few indicators read consistently are enough to decide on catalogue and campaigns: we set them up from Cantù for companies in Como, Brianza, Milan and Lugano.
The return on an e-commerce site is calculated by comparing the revenue generated with all costs: development, management, fees, logistics and marketing. Margins, conversion, acquisition cost and repeat purchases all count: with companies in Como, Brianza and Milan we start from the data of each project.