Casa della Gomma E-commerce website development for a Como company
E-commerce website development for a Como company Web
E-commerce development for a technical supplies company
An e-commerce website is the ideal tool for taking your shop into the digital world, whatever your industry. That is why Casa della Gomma, a Como company specialising in technical supplies, safety equipment and workwear, chose our agency to build a platform for selling its products online.
Our development team built the project on the Magento CMS, one of the most reliable systems in the world for creating e-commerce sites. The choice reflects the nature of the product range: technical supplies and personal protective equipment mean many product lines, size and measurement variants, certifications to display and categories spread over several levels. Magento handles this complexity natively, where a lighter solution would have needed constant adjustments.
On the security side, the site uses HTTPS and SSL protocols, a non-negotiable requirement for any platform that handles personal data and transactions. Together with recognisable payment methods, this is what builds the trust of people buying from a seller they do not know personally.
The site is fully responsive, adapting to the type and size of the screen it is viewed on, and is supported by SEO work built on the category structure, which in e-commerce is what captures most product searches.
In technical retail, the catalogue is the whole project
In an e-commerce site for technical supplies and protective equipment, the real work is not the home page: it is the structure of the catalogue. Sizes, measurements, certifications and variants decide whether a user finds what they need or gives up, and no visual design can make up for poor categorisation.
That is why, for Casa della Gomma, we chose Magento, which handles this complexity natively, and built the SEO work on the category tree rather than on the corporate pages alone. Decisions are made by looking at how the client's warehouse actually works, not at a list of features.
NewVisibility was founded in 2013 by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in the province of Como, which designed the platform on Magento, structured the catalogue and handled security and SEO.
Technical supplies, safety products and workwear. A professional range aimed at both companies and local operators in the Como area.
Because it natively handles catalogues with many product lines, size and measurement variants and multi-level categories. A lighter solution would have needed constant adjustments.
That the data exchanged between the visitor and the site travels encrypted. It is a non-negotiable requirement for any platform that handles personal data and online payments.
By family, type and intended use, managing variants and certifications as product attributes. This structure is what decides whether users find what they are looking for.
Because most searches are for types of product, not for the shop's name. Category pages are therefore the main entry points for organic traffic.
Yes. We develop online sales platforms and complex catalogues, assessing case by case whether the project needs a real commerce function or a catalogue with a contact request.