Using Google Shopping means sending your catalogue to Google through a product feed and managing the ads in dedicated campaigns. The quality of the feed, that is up-to-date titles, descriptions, images, prices and availability, has a big impact on results. That is why it pays to have an e-commerce site with well-organised product data, synchronised with your management system. Google campaigns then let you control budget and goals: from Cantù we set them up for companies in Como, Brianza, Milan and Lugano.


Clean data, effective ads
Descriptive titles, clear images and correct stock levels avoid rejected or underperforming ads. Integrations with ERP and PIM help keep data aligned.
Photos that get clicks
In Shopping the image takes centre stage. Product photos produced in-house by our team in Cantù ensure a consistent style across the whole catalogue.
Discover the photo serviceWant to bring your catalogue to Google Shopping?
Together we assess data, feed and campaigns.
Social campaigns for an e-commerce site are built by defining an audience, creating a message with product photos and videos and taking the user to the right product page. In Cantù we set them up for companies between Como and Milan, with measurable goals and remarketing for people who have already visited the site.
To recover abandoned carts, you work out why users do not complete the order, simplify the checkout and send a timely email reminder. Unexpected costs, mandatory registration and few payment methods are frequent causes, including in online stores in Como and Brianza.
An agency with an in-house team, such as NewVisibility in Cantù, can manage an e-commerce site between Milan and Lugano: Magento development, managed servers, integrations with ERP, CRM and PIM, photo, video, newsletters and campaigns handled in the same studio, with no hand-offs between different suppliers.
To speed up reordering for B2B customers, the reserved area offers order history, repeat purchase and search by code, with the customer's price list already applied. The cart is built in a few steps. We develop it in Cantù, in the province of Como, for companies in Milan, Brianza and Lugano.
Effective product pages have a clear title, an original description focused on benefits, well-organised features, quality photos and videos, and information on availability, shipping and returns. From our studio in Cantù, in the province of Como, we look after the copy and pages of the online stores we develop.


