How do you write effective product pages?

You need professional product photos and videos because online they replace the in-store experience: they convey quality, reduce doubts before purchase and make the brand more credible. NewVisibility produces them in-house in Cantù, for companies in Como, Brianza and Milan.

A returns policy should be written with clear rules on timing, conditions, shipping costs and refunds, and communicated before purchase. The legal aspects of the right of withdrawal should be checked with a consultant; in Cantù, we turn them into pages and procedures on the website.

To set up shipping and delivery costs you define zones, couriers and rates (by weight, value or free-shipping threshold) and show the customer the total cost early. Our Cantù team integrates couriers into the e-commerce site with order tracking, for companies in Como, Brianza, Milan and Lugano.

Yes, you can launch an e-commerce site in phases: start with the catalogue, checkout, payments and order management, then add integrations, a B2B area and marketing. For companies in Como, Brianza, Milan and Lugano, the Cantù team sets up an architecture from the start that grows without redoing the work.

An e-shop generally needs a range of payment methods: cards, PayPal, bank transfer and, for businesses, deferred payments. The right mix depends on who buys and where you sell. We discuss it in our studio in Cantù, near Como, with companies from Brianza and Milan.