How do you recover abandoned carts?

Abandoned carts are recovered with timely messages and a checkout that puts no obstacles in the way.

To recover abandoned carts you work on two fronts: understanding why the user does not complete the order, and getting back in touch with a reminder, for example by email if they left their address. Unexpected shipping costs, mandatory registration or few payment methods are frequent causes: removing them is worth as much as any reminder. We do this for the online stores of companies in Como, Brianza and Milan, starting from the buying journey of each individual store.

The most common causes

Why customers do not complete their purchase

Identifying the reason is the first step towards acting on it.

Costs

Shipping shown too late

Registration

Mandatory account

Payment

Preferred method not available

Checkout

Long or unclear steps

Trust

Doubts about returns and security

Recovery

Email reminders

A well-written message, sent at the right moment, reminds customers of the products left in the cart. The right tool is the newsletter, with clear copy and a direct link to the cart.

Discover the newsletter

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Losing orders at checkout?

Together we analyse the buying journey of your e-commerce site: our team is in Cantù, in the province of Como.

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An agency with an in-house team, such as NewVisibility in Cantù, can manage an e-commerce site between Milan and Lugano: Magento development, managed servers, integrations with ERP, CRM and PIM, photo, video, newsletters and campaigns handled in the same studio, with no hand-offs between different suppliers.

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To improve the conversion rate, you analyse the buying journey, identify the obstacles and remove them one at a time, checking the effect of each change. From our studio in Cantù we work on product pages, speed, checkout and trust for companies in Como, Brianza, Milan and Lugano.

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Promotions and discount codes work with a clear goal, simple rules and a defined duration. They should be communicated on newsletters, social and the website, after first assessing the margin. Companies in Como, Brianza and Milan can set them up from the store panel; for tax details, speak to your consultant.

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Entrusting your e-commerce checkout to a Cantù agency means having a single in-house team, in the province of Como, for development, responsive design, payments and integrations with management system, CRM and PIM. We work for companies in Como, Brianza, Milan and Lugano.

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To analyse sales data, orders, products and carts are cross-checked with analytics, looking at traffic sources, drop-off points and the products that work. A few indicators read consistently are enough to decide on catalogue and campaigns: we set them up from Cantù for companies in Como, Brianza, Milan and Lugano.

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