How do you analyse sales data?

Sales data tells you what works and where you are losing customers.

To analyse the sales data of an e-commerce site you cross-check the store's information (orders, products, carts) with that from analytics tools, looking at where visitors come from, what they view, where they drop off and what they actually buy. The value lies in turning numbers into decisions on catalogue, prices, promotions and campaigns: we do this as an agency in Cantù, for companies in Como, Brianza, Milan and Lugano.

Indicators

What to look at every week

You do not need a hundred charts: a few indicators read consistently are enough.

Traffic sources

Which channels visitors come from

Products

Those that sell and those that sit still

Cart and checkout

At which step orders are lost

Customers

New, returning, by area or type

Decisions

From reading to action

Data guides Google campaigns, the work on product pages and improvements to the site. When the store is integrated with your management system, the same data flows into your company systems.

Portfolio

Data-driven e-commerce sites

Go to the web portfolio

Joia Paris

Joia Paris E-commerce development

Web

JCP Universe

JCP Universe E-commerce Development

Web

Script

Script E-commerce website for an escape room in Cantù

Web

Want to understand what your data says?

Tell us about your store: we start from there, with the team in Cantù, in the province of Como.

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Company

Website

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City

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Marketing

Services of interest

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An e-commerce backup is a regular copy of database, files, code and configurations, stored outside the main system and verified with restore tests. It lets you restart after an error or an attack; on our managed servers, from Cantù for companies in Como, Brianza, Milan and Lugano, it is part of the infrastructure we look after.

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To manage updates and security of an e-commerce site between Milan and Lugano you need a partner who knows code, servers and integrations. NewVisibility, in Cantù in the province of Como, develops on Magento, hosts the store on its own managed servers and looks after it with an in-house team, testing every update before going live.

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Online payment fraud is prevented by combining several layers: strong authentication, SSL certificates, checks on unusual orders and an up-to-date platform. Our team in Cantù, in the province of Como, hosts e-commerce sites on NewVisibility's managed servers.

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For the integration between e-commerce and management system of a company between Milan and Lugano you can rely on NewVisibility, an agency in Cantù in the province of Como: we develop the store on Magento and connect it to ERP, CRM and PIM, with a single point of contact from analysis to management on our own servers.

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