Script E-commerce website for an escape room in Cantù
E-commerce website for an escape room in Cantù Web
E-commerce development for an escape room
Script is an escape room in Cantù inspired by the best-known TV series. For this client our agency built a high-performing platform that is simple to use and visually engaging.
Selling an escape room online is not like selling a product. What people buy is an experience that has to be imagined before it is bought, and the decision involves a group: people rarely book on their own, so the website has to convince someone who will then convince others. This changes what the website needs to do.
That is why each room has its own page with its own setting, and each one comes with a dedicated booking path. It is not an added complication: booking a specific room in a time slot is a different operation from adding a product to the basket, because availability is limited in time and the time slot is part of the purchase.
The platform also integrates two channels that carry a lot of weight in the experiences sector. Gift vouchers, because an escape room is a frequent gift and the buyer is not the person who plays. And the events section, aimed at corporate groups and organised occasions, which have different numbers and booking methods from the general public. A customer area with registration completes the project.
Booking a time slot is not adding to the basket
A traditional e-commerce site sells items in stock: if ten are left, ten people can buy them at any time. An escape room sells time slots, and the Saturday evening slot exists only once.
This changes the purchase journey, because the time slot is part of the product and availability has to be shown before the decision. We added gift vouchers, since in this sector the buyer is often not the player, and an events channel for corporate groups. They are three different ways of buying the same experience, and each needs its own path.
NewVisibility was founded in 2013 from an idea by Andrea and Luca, lifelong friends who had already been building websites for several years before giving themselves a name. Since then we have worked with more than three hundred clients. We are a team on a human scale: you talk directly to the people working on your project, with no intermediaries, even after launch.
Read our manifesto
NewVisibility, a web development agency in Cantù, which built the escape room's booking and sales platform.
An escape room in Cantù with rooms inspired by the best-known TV series, where players enjoy an immersive team experience.
Because each room has its own setting, and people booking choose that specific experience. A shared page would not allow each one to be described.
It sells a time slot, not a product in stock. Availability is limited in time and the time slot is part of the purchase, so the journey is different.
Because in this sector the buyer is often not the player. Gift vouchers reach an audience that would never book a date for themselves.
To reach corporate groups and organised occasions, which have different numbers, needs and booking methods from the general public.
Yes. We design systems tailored to the type of experience being sold, bearing in mind that booking a time slot is different from buying a product in stock.