The key points of the buying journey
Every step can lose or win orders.
Test, measure, correct
Decisions are based on browsing and sales data, not impressions. Small changes, checked over time, build solid results.
Want your store to convert better?
Together we examine your customers' buying journey, with our team in Cantù.
Promotions and discount codes work with a clear goal, simple rules and a defined duration. They should be communicated on newsletters, social and the website, after first assessing the margin. Companies in Como, Brianza and Milan can set them up from the store panel; for tax details, speak to your consultant.
To build customer loyalty for an e-commerce site you need a smooth buying experience, constant contact after the order with newsletters and win-back campaigns, a convenient personal area and good reasons to buy again. We build these tools in Cantù for companies in Como, Brianza, Milan and Lugano.
To bring traffic to a new e-commerce site, SEO, Google campaigns, social and email are combined, choosing the channels that suit products and budget. For companies in Como, Brianza and Milan the goal is to attract people interested in buying, not just visits, measuring each channel from launch.
The return on an e-commerce site is calculated by comparing the revenue generated with all costs: development, management, fees, logistics and marketing. Margins, conversion, acquisition cost and repeat purchases all count: with companies in Como, Brianza and Milan we start from the data of each project.
To speed up reordering for B2B customers, the reserved area offers order history, repeat purchase and search by code, with the customer's price list already applied. The cart is built in a few steps. We develop it in Cantù, in the province of Como, for companies in Milan, Brianza and Lugano.