How do you calculate the return on an e-commerce site?

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ROI

How return is measured

The return on an e-commerce site is calculated by comparing the revenue generated with all the costs incurred: development, management, fees, logistics and marketing.

The result depends on margins, repeat-order rate and the ability to bring in qualified traffic: that is why there are no values that suit everyone. With companies in Como, Brianza and Milan we always start from the data of each project.

The indicators

What to keep under control

A few numbers, measured consistently, are enough to tell whether the store is working.

Revenue and margin
What is left after product and logistics costs
Acquisition cost
What it costs to bring a customer to the site
Conversion rate
How many visits become orders
Repeat purchases
How many customers come back to order
Analysis

Clear data to decide

An e-commerce site integrated with your management system and analytics tools makes the data reliable. To grow your visits you can support the project with SEO content. We support you from our studio in Cantù, in the province of Como.

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Let's assess the return on your project together

Tell us about your sales goals.

Services of interest

Yes, you can launch an e-commerce site in phases: start with the catalogue, checkout, payments and order management, then add integrations, a B2B area and marketing. For companies in Como, Brianza, Milan and Lugano, the Cantù team sets up an architecture from the start that grows without redoing the work.

The number of products affects data import, category structure, product pages, photos and site performance. Variants, customer price lists and updates also weigh in: for the catalogues of companies in Como, Brianza and Milan, automatic import from the management system or PIM reduces errors and time.

After launch, managing an e-commerce site requires updating the catalogue, prices and stock, handling orders and returns, customer support, technical maintenance and promotion. For companies in Como, Brianza, Milan and Lugano we can support you from our Cantù studio; integration with your management system automates part of the work.

With Magento or WooCommerce the architecture is what differs: WooCommerce is a WordPress plugin suited to small stores, while Magento is a platform built for e-commerce, better when catalogue, rules and integrations grow. For companies in Como, Brianza, Milan and Lugano we assess case by case.

To integrate PayPal and credit cards, the providers' services are connected to the store through modules or APIs, credentials are configured and orders are tested before going live. We do it on your Magento store, from Cantù for companies in Como, Brianza, Milan and Lugano.

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