Requirements for selling online
Selling online involves requirements of a tax, administrative and information nature towards the customer: from the VAT number to the mandatory information on the website, through to privacy and terms of sale. The rules depend on the type of business and the markets you sell in.
We do not provide legal or tax advice: we recommend checking each point with your accountant or consultant. On the technical side, our team in Cantù, in the province of Como, sets up the spaces and features the website needs.
The areas to clarify with your consultant
These are the areas where it is worth asking a professional to confirm.
To choose the products to sell online, start from what your company sells best, your typical customer, how items are shipped and the margin left after packaging and shipping. For companies in Como and Brianza it often makes sense to start with a small selection and widen the catalogue later.
To organise the product catalogue you need clear categories, structured attributes and variants and, where possible, data synchronised with your management system or PIM. Our Cantù team designs the structure with you, to simplify management and help customers find what they are looking for.
Effective product pages have a clear title, an original description focused on benefits, well-organised features, quality photos and videos, and information on availability, shipping and returns. From our studio in Cantù, in the province of Como, we look after the copy and pages of the online stores we develop.
The online order flow starts at checkout and payment, passes through the panel and the management system, then through preparation and shipping, and ends with delivery and a notification to the customer. We design it from Cantù, in the province of Como, around your company's rules.
To bring traffic to a new e-commerce site, SEO, Google campaigns, social and email are combined, choosing the channels that suit products and budget. For companies in Como, Brianza and Milan the goal is to attract people interested in buying, not just visits, measuring each channel from launch.