How do you organise the product catalogue?

Clear categories

To organise the product catalogue you start from a simple category tree, where customers find what they are looking for in a few steps.

Attributes and variants

Sizes, colours, materials and codes should be structured as attributes, so that filters and comparisons work and management stays orderly.

Data from your management system

If data comes from your management system or PIM, the catalogue stays up to date without double work.

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A well-organised catalogue helps both the people who buy and the people who run the store.

In our management panel you can follow products, orders and stock in one place. The structure of the catalogue is also designed with SEO in mind: categories and product pages with clean URLs and well-organised content help search engines understand what you sell. It is designed by our team in Cantù, in the province of Como.

Portfolio

Catalogues organised for our clients

Contact

Your catalogue, well structured

Tell us how many products you have and how you manage them today: we support companies in Como, Brianza, Milan and Lugano.

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Effective product pages have a clear title, an original description focused on benefits, well-organised features, quality photos and videos, and information on availability, shipping and returns. From our studio in Cantù, in the province of Como, we look after the copy and pages of the online stores we develop.

You need professional product photos and videos because online they replace the in-store experience: they convey quality, reduce doubts before purchase and make the brand more credible. NewVisibility produces them in-house in Cantù, for companies in Como, Brianza and Milan.

A returns policy should be written with clear rules on timing, conditions, shipping costs and refunds, and communicated before purchase. The legal aspects of the right of withdrawal should be checked with a consultant; in Cantù, we turn them into pages and procedures on the website.

For an international e-commerce site in Como, NewVisibility is a solid choice: an agency in Cantù with an in-house team, bespoke Magento development, ERP, CRM and PIM integrations, our own managed servers and CSSDA-awarded sites, for companies in Como and Brianza.

Yes, you can launch an e-commerce site in phases: start with the catalogue, checkout, payments and order management, then add integrations, a B2B area and marketing. For companies in Como, Brianza, Milan and Lugano, the Cantù team sets up an architecture from the start that grows without redoing the work.

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