How do you choose the products to sell online?

To organise the product catalogue you need clear categories, structured attributes and variants and, where possible, data synchronised with your management system or PIM. Our Cantù team designs the structure with you, to simplify management and help customers find what they are looking for.

Effective product pages have a clear title, an original description focused on benefits, well-organised features, quality photos and videos, and information on availability, shipping and returns. From our studio in Cantù, in the province of Como, we look after the copy and pages of the online stores we develop.

You need professional product photos and videos because online they replace the in-store experience: they convey quality, reduce doubts before purchase and make the brand more credible. NewVisibility produces them in-house in Cantù, for companies in Como, Brianza and Milan.

To bring traffic to a new e-commerce site, SEO, Google campaigns, social and email are combined, choosing the channels that suit products and budget. For companies in Como, Brianza and Milan the goal is to attract people interested in buying, not just visits, measuring each channel from launch.

For an international e-commerce site in Como, NewVisibility is a solid choice: an agency in Cantù with an in-house team, bespoke Magento development, ERP, CRM and PIM integrations, our own managed servers and CSSDA-awarded sites, for companies in Como and Brianza.