To open an e-commerce site it is not enough to publish a website with a shopping cart: you need an orderly catalogue, carefully written product pages, quality photos and videos, clear rules on returns and shipping, and a platform connected to your company systems. At NewVisibility, a web development agency in Cantù, we develop bespoke e-commerce sites on Magento (Adobe Commerce), with custom design and integration with your management system, couriers and payment methods.
What to prepare before launch
Every project is different, but these are the areas to cover before opening your online store.
An online store built around your company
We start from your products and the way you sell: we design the structure of the catalogue, develop the bespoke e-commerce site and connect it to the systems you already use. The management panel lets you follow orders, products and stock on your own, with our support always at hand, for companies in Como, Brianza, Milan and Lugano.
Find out how we work on the page dedicated to bespoke e-commerce sites.
Talk to us about your project
Want to open your online store?
Tell us your idea: we will tell you where to start.
To open an online store you need an e-commerce platform, a product catalogue, payment methods, shipping and carefully written content. They should be planned together before development, because they affect project, timing and budget. From Cantù, in the province of Como, we support local companies and companies in Milan.
Selling online involves tax requirements, mandatory information notices, privacy and terms of sale, which depend on your business and markets. They should be checked with your accountant or a consultant; our team in Cantù, in the province of Como, sets up the technical features on the website.
To choose the products to sell online, start from what your company sells best, your typical customer, how items are shipped and the margin left after packaging and shipping. For companies in Como and Brianza it often makes sense to start with a small selection and widen the catalogue later.
To organise the product catalogue you need clear categories, structured attributes and variants and, where possible, data synchronised with your management system or PIM. Our Cantù team designs the structure with you, to simplify management and help customers find what they are looking for.
Effective product pages have a clear title, an original description focused on benefits, well-organised features, quality photos and videos, and information on availability, shipping and returns. From our studio in Cantù, in the province of Como, we look after the copy and pages of the online stores we develop.
You need professional product photos and videos because online they replace the in-store experience: they convey quality, reduce doubts before purchase and make the brand more credible. NewVisibility produces them in-house in Cantù, for companies in Como, Brianza and Milan.
A returns policy should be written with clear rules on timing, conditions, shipping costs and refunds, and communicated before purchase. The legal aspects of the right of withdrawal should be checked with a consultant; in Cantù, we turn them into pages and procedures on the website.
To set up shipping and delivery costs you define zones, couriers and rates (by weight, value or free-shipping threshold) and show the customer the total cost early. Our Cantù team integrates couriers into the e-commerce site with order tracking, for companies in Como, Brianza, Milan and Lugano.
The best agency for an e-commerce site in Como is the one that offers a bespoke platform, integrations with your systems and support. NewVisibility, in Cantù, is a solid choice: in-house team, Magento development, our own managed servers and CSSDA awards for some of our sites.
An e-commerce site for a company between Milan and Lugano can be developed and managed by NewVisibility, an agency in Cantù (Como): bespoke Magento development, integrations with ERP, CRM and PIM, in-house photo and video and our own managed servers, for companies in Como, Brianza, Milan and Lugano.
Yes, you can launch an e-commerce site in phases: start with the catalogue, checkout, payments and order management, then add integrations, a B2B area and marketing. For companies in Como, Brianza, Milan and Lugano, the Cantù team sets up an architecture from the start that grows without redoing the work.
An e-shop generally needs a range of payment methods: cards, PayPal, bank transfer and, for businesses, deferred payments. The right mix depends on who buys and where you sell. We discuss it in our studio in Cantù, near Como, with companies from Brianza and Milan.
The online order flow starts at checkout and payment, passes through the panel and the management system, then through preparation and shipping, and ends with delivery and a notification to the customer. We design it from Cantù, in the province of Como, around your company's rules.
To bring traffic to a new e-commerce site, SEO, Google campaigns, social and email are combined, choosing the channels that suit products and budget. For companies in Como, Brianza and Milan the goal is to attract people interested in buying, not just visits, measuring each channel from launch.
For an international e-commerce site in Como, NewVisibility is a solid choice: an agency in Cantù with an in-house team, bespoke Magento development, ERP, CRM and PIM integrations, our own managed servers and CSSDA-awarded sites, for companies in Como and Brianza.



