How do you use video on your website and landing pages?

A home page video presents the company immediately, shows real people and products and invites visitors to continue, without covering the title and buttons. In Cantù, in the province of Como, we design it together with the website for companies in Como, Brianza and Milan, with a lightweight file.

A background video creates atmosphere, without audio and in a loop; an inline video tells a story, has controls and can have audio. The choice depends on the page's task. NewVisibility, in Cantù, assesses case by case with companies in Como, Brianza and Milan, taking care of legibility and mobile version.

A landing page video works if it supports a single request: a clear message, real people who build trust and a form clearly visible next to the video. In Cantù, in the province of Como, we produce it together with the page for companies in Como, Brianza, Milan and Lugano, without promising results.

To publish videos on your website without slowing it down you need files exported for the web, a preview image, deferred loading and mobile versions. NewVisibility, in Cantù, works on video and website with its own managed servers, for companies in Como, Brianza and Milan.

For your website videos you can choose an external platform such as YouTube or Vimeo or your own hosting: what matters is control, privacy, the look of the player and the audience. In Cantù, in the province of Como, we help companies in Como, Brianza and Milan decide case by case.

Videos on service pages show how you work and what the client gets; on the About us page they put a face to people and premises, with interviews and footage at your company. NewVisibility produces them in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.

For cookies and privacy of embedded videos, what matters is the player chosen, the consent required and the website's privacy notice. The framework should be defined in writing with a consultant. In Cantù, in the province of Como, we discuss it with companies in Como, Brianza, Milan and Lugano.

NewVisibility produces video and website with the same team in Cantù, in the province of Como: development on an enterprise CMS, managed servers, videos shot with its own equipment and CSSDA awards for some sites. We work for companies in Como, Brianza, Milan and Lugano.

For local searches, the video should be placed on pages with clear text about the service and the area, a well-crafted title and description, and consistency with the location pages. In Cantù, in the province of Como, we build this foundation for companies in Como, Brianza and Milan, without promising rankings.

Entrusting video and website to the same team means a single point of contact, a single brief and formats decided in advance, with fewer handovers and more consistency. NewVisibility does this in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.

A video on your website can keep visitors on the page longer, appear in video results and, with transcripts and text, give search engines more content to read. In Cantù we combine video, website and SEO for companies in Como, Brianza, Milan and Lugano.

Locations, travel and people involved affect the cost of a video because they change organisation, journeys and crew size. NewVisibility, based in Cantù, shoots at the premises of companies between Como, Brianza, Milan and Ticino and explains in the quote what each item depends on.

Product videos for e-commerce are placed on product pages, in categories, newsletters and ads, in lightweight formats consistent with the catalogue. From Cantù, in the province of Como, we produce them for the online shops of companies in Como, Brianza, Milan and Lugano.

The video format depends on where it will be watched: vertical for reels, stories and TikTok on smartphones, horizontal for your website, trade fairs and broader stories. From Cantù, for companies in Como, Brianza, Milan and Lugano, we often plan the shoot to obtain both versions.

Before choosing a video agency, ask who follows the project, what equipment is used, how revisions are approved, which formats you receive and how rights and quote are defined. These are the questions to ask a video agency in Cantù too, for companies in Como and Milan.