Newsletter code is different from website code because email programs read only part of web technologies and interpret them in different ways. In Cantù, in the province of Como, we write newsletter code specifically for email, so messages sent to customers in Como, Brianza and Milan display properly everywhere.
A website opens in an up-to-date browser; a newsletter opens in many programs, each with its own rules. That is why we use simple structures, styles inserted directly in the code and alternative solutions when a feature is not supported.
It is precision work, different from website development, but entrusted to the same in-house team.
Before sending, the code is checked point by point.
Tell us about it: from our Cantù office we help you fix the technical side.
To use images, GIFs and video in newsletters you need light files, alt text and clickable previews that lead to the content on your website. In Cantù, near Como, we produce photos and videos in-house for newsletters of companies in Como and Brianza.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
A newsletter for a collection or an event in Milan has a strong opening image, date, venue and how to attend clearly shown, and a clear call to action. From Cantù, near Como, we work with fashion and design companies between Brianza and Milan.
To reduce the spam risk you authenticate the domain, keep the list clean, write balanced subject lines and text, and send regularly. Nobody can guarantee 100%, but the Cantù team takes care of these factors for companies in Como, Brianza and Milan.
To write a short, clear newsletter, choose a single main message, use short sentences and light paragraphs, and offer one call to action; deeper content stays on the website. With the companies in Como and Brianza we follow from Cantù, cutting the superfluous almost always improves reading on smartphones.
