One thing only for each send
To write a short, clear newsletter you need to choose one main message and give it room: a simple headline, a few sentences, a single call to action. With the companies in Como and Brianza we follow from Cantù, the most useful work is often taking things out, not adding them.
How to make the text readable
A few simple rules help the reader understand in a few seconds.
Want clearer, more readable newsletters?
Write to us: we are in Cantù and work with companies between Como, Milan and Lugano.
AI for writing newsletters helps with drafts, subject line variants and adaptations for segments, but it always needs human review of tone, accuracy and consistency with your brand. In Cantù we use AI every day for content and code, for companies in Como, Brianza and Milan.
To personalise newsletter copy you start from database segmentation, by language, interests or customer type, and adapt subject line, examples and call to action to each group. We do this from Cantù for companies in Como, Brianza and Ticino, connecting newsletter, website and management system.
To present product news in a newsletter without being too promotional, start from the problem the product solves, show how it is used with well-made images and leave the offer to a discreet invitation. We apply this from Cantù to the newsletters of companies in Como, Brianza and Milan.
A company can send informative newsletters, product news, newsletters about events and trade fairs, or targeted messages for resellers and agents. For businesses in Como and Brianza these often alternate through the year, with design and segments planned together with the agency in Cantù.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.