To reduce the risk of spam you have to act on several fronts together: authenticate the domain, keep the list clean, write balanced messages and send regularly.
For companies in Como, Brianza and Milan, NewVisibility, from its Cantù office, takes care of the sending technique and of content with code optimised for every device. On design see also the Graphics service.
A simple checklist avoids the most frequent mistakes: links, images, alt text and testing on several devices.
Sender reputation is the opinion that mail providers form of your domain based on past sends: complaints, bounces, interactions. It is built over time and must be protected. In Cantù we set up sender and sending pace to protect it, for companies in Como and Milan.
To clean an email list you check addresses, exclude those that bounce, manage unsubscribes and review inactive contacts. With synchronisation between website and management system, NewVisibility keeps lists up to date for companies in Como, Brianza and Milan.
Bounces are undelivered messages: permanent if the address does not exist, temporary if the mailbox is full or the server does not respond. Invalid addresses are recorded and excluded. In Cantù the NewVisibility platform manages bounces for companies in Como and Milan.
An agency's own newsletter platform can be customised and integrated with your website and management system, while an external service is more standard. NewVisibility, in Cantù in the province of Como, works with its own platform for companies in Como, Brianza and Milan.
Newsletter code is different because email programs support only part of web technologies and interpret them differently. In Cantù, in the province of Como, we write it specifically for email, so messages for Como, Brianza and Milan display properly.
