What are bounces and how are they managed?

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Definition

What bounces are

Bounces are messages that are not delivered and return to the sender with an error notice.

  • Hard bounce: non-existent or permanently invalid address.
  • Soft bounce: temporary problem, such as a full mailbox or an unreachable server.
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Management

How they are managed

A good sending system records bounces and acts accordingly.

Hard bounce
The address is excluded from later sends
Soft bounce
We retry and watch how it develops
Analysis
We look for recurring causes
Reports
Bounces are visible in the sending reports
Too many bounces damage reputation: managing them in an orderly way is part of deliverability.

With the NewVisibility platform, developed in Cantù, bounces are recorded and lists updated automatically, for companies in Como, Brianza and Milan. See also the Newsletter service.

Portfolio

Our work

Contact

Many addresses bouncing?

Write to us: we help you from our office in the province of Como.

Contact us
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Warm-up is the gradual start of sending from a new domain or address, to build trust with mail providers. You start with the most active contacts and grow steadily. NewVisibility plans it in Cantù with companies in Como, Brianza and Milan.

For business mailboxes you need an authenticated sender, a clean list and attention to antispam filters that are often stricter. NewVisibility, an agency in Cantù in the province of Como, handles the sending technique and report checks for companies between Milan, Como and Lugano.

If the newsletter is entrusted to an agency in Como, deliverability control is the agency's job: sender, sending technique, bounces and reports. The client remains the owner of contacts and content. NewVisibility works from Cantù with companies in Como, Brianza, Milan and Ticino.

To recover contacts who did not open you resend the message to those who have not read it, changing subject line and time, and check the quality of the list. NewVisibility, in Cantù near Como, sets up this automation for companies between Como, Brianza, Milan and Lugano.

The open rate shows how many people open the newsletter, the click rate how many click a link inside it. Together they show whether subject line and content work. From Cantù, in the province of Como, we help companies in Brianza and Milan read these indicators without promising guaranteed results.

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