If the newsletter is entrusted to an agency in Como such as NewVisibility, deliverability control is the agency's job: sender configuration, sending technique, address management and reading of reports.
You remain the owner of contacts and of decisions on content; we take care of the technical side from our Cantù office.
Our team in Cantù works with companies in Como, Brianza, Milan and Canton Ticino and has won international CSSDA awards for several websites. See the Awards page.
Write to us: we reply from our office in the province of Como.
A newsletter ends up in spam when filters consider it unreliable: unauthenticated sender, poorly maintained list, suspicious content or unusual sending patterns. It happens to serious companies in Como, Brianza and Milan too; in Cantù NewVisibility checks configuration, lists and content to address the causes.
Deliverability is the ability of a newsletter to actually reach the recipient's inbox rather than spam. It depends on authentication, reputation, list quality and content. In Cantù, for companies between Como and Milan, we handle the sending technique without promising guaranteed delivery.
SPF, DKIM and DMARC are domain authentication systems: they state which servers can send, sign the messages and set how failed checks are handled. For companies in Como and Brianza, the NewVisibility team in Cantù configures them together, to give providers a trustworthy sender.
Newsletter code is different because email programs support only part of web technologies and interpret them differently. In Cantù, in the province of Como, we write it specifically for email, so messages for Como, Brianza and Milan display properly.
Subscriptions and unsubscriptions are managed automatically by connecting the website form to the platform: whoever signs up joins the right list, whoever leaves stops receiving sends. From Cantù we configure these flows for companies in Como and Milan; for consent matters, speak with your consultant or DPO.
