What is sender reputation?

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-famiglia-storia-cover-2
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team-famiglia-storia-parallax
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-team-famiglia_X-orbital-cover
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-49
Reputation

The sender's invisible score

Sender reputation is the opinion that mail providers form of your domain and your sending address, based on how previous messages behaved.

It is a value you cannot see but it matters: whoever has a good history is treated better by filters.

What builds it

Positive and negative signals

Providers observe how recipients react: opens, replies, spam reports, non-existent addresses. A well-kept list and relevant content are the basis of a solid reputation for companies in Como, Brianza and Milan.

new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-47
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-creativita
new-visibility-agenzia-comunicazione-marketing-digitale-cantu-provincia-como-Link-building
A reputation is built over time and lost quickly: it is worth protecting it from the very first send.

Our team in Cantù sets up sender, sending pace and address management to protect your domain. For the technical side of the domain see domains, mail and servers.

Portfolio

Work that speaks for us

Want to protect your company's reputation?

Write to us: we reply from our Cantù studio, in Como and the surrounding area.

Services of interest

To clean an email list you check addresses, exclude those that bounce, manage unsubscribes and review inactive contacts. With synchronisation between website and management system, NewVisibility keeps lists up to date for companies in Como, Brianza and Milan.

Bounces are undelivered messages: permanent if the address does not exist, temporary if the mailbox is full or the server does not respond. Invalid addresses are recorded and excluded. In Cantù the NewVisibility platform manages bounces for companies in Como and Milan.

Warm-up is the gradual start of sending from a new domain or address, to build trust with mail providers. You start with the most active contacts and grow steadily. NewVisibility plans it in Cantù with companies in Como, Brianza and Milan.

Newsletter code is different because email programs support only part of web technologies and interpret them differently. In Cantù, in the province of Como, we write it specifically for email, so messages for Como, Brianza and Milan display properly.

Subscriptions and unsubscriptions are managed automatically by connecting the website form to the platform: whoever signs up joins the right list, whoever leaves stops receiving sends. From Cantù we configure these flows for companies in Como and Milan; for consent matters, speak with your consultant or DPO.

Login reserved area

Register to access sections and restricted site content. Your user will be enabled within 48/72 hours.

Login registered user

New user?

Create an account in order to access the reserved contents.