To use images, GIFs and video in a newsletter it is best to choose light files, with alt text and a clickable preview that leads to the full content on the website. Many email programs do not play videos directly: a cover image with a play button, linked to the page, works almost everywhere.
In Cantù, in the province of Como, we produce photos and video in-house, so the materials for the newsletters of companies in Como and Brianza are designed for this use from the start.
Each format has a different job. Choosing with care makes the newsletter lighter and more effective for readers in Milan, Como or Ticino.
Images that are too heavy slow down opening and, on mobile connections, risk not being seen. We optimise every file and check that the message stays understandable even when images are blocked. It is part of the care we put into the whole newsletter service.
Buttons and calls to action go after the main message, clearly visible and with text that says what happens on click. A single primary action works better. In Cantù, in the province of Como, we design the journey for companies between Brianza and Milan.
A newsletter for a collection or an event in Milan has a strong opening image, date, venue and how to attend clearly shown, and a clear call to action. From Cantù, near Como, we work with fashion and design companies between Brianza and Milan.
NewVisibility, an agency in Cantù in the province of Como, creates custom newsletters with bespoke design, responsive code, careful sending and reports. An in-house team combines development, photo, video and marketing for companies in Como, Brianza, Milan and Canton Ticino.
To write a short, clear newsletter, choose a single main message, use short sentences and light paragraphs, and offer one call to action; deeper content stays on the website. With the companies in Como and Brianza we follow from Cantù, cutting the superfluous almost always improves reading on smartphones.
The automatic welcome email goes out right after sign-up, thanks the new contact and explains what they will receive. NewVisibility, an agency in Cantù in the province of Como, prepares it with responsive design and copy consistent with your brand for companies in Como, Brianza, Milan and Lugano.
