The difference between advertising budget and management fee is clear-cut: the budget is the amount you spend on clicks on Google, while management is the agency's work of setting up, monitoring and optimising campaigns.
You decide the budget and it goes directly to Google; management pays for analysis time, ad writing and monitoring. For the companies in Cantù and Como that work with us, we keep the two items separate and easy to read.
A distinction that avoids surprises when comparing quotes.
We monitor campaigns every day to cut waste and move budget where it brings more conversions, for clients across Como, Brianza and Milan. To understand how the investment is defined, also read the Google campaigns page.
Write to us from Cantù, Como or Lugano: we will show you the two items transparently.
The budget for Google campaigns of a company in Como is decided by starting from your goals and local searches, then adjusting it to the data collected. As a Google Partner agency in Cantù, we do not set a figure in advance: we calibrate it on tracked results.
Cost per click is what you pay when someone clicks your ad, and it is set in Google's auction based on competition and ad quality. For companies in Como, Brianza and Milan we monitor it alongside results, not on its own.
Competitive keywords cost more because many advertisers want the same search and Google's auction pushes the price of the click up. From Cantù, for companies near Como and Milan, we analyse the industry and also choose more specific searches.
A Google Partner agency reduces budget waste by excluding irrelevant searches, narrowing down areas and hours of little use, and tracking every conversion. NewVisibility, in Cantù in the province of Como, checks the accounts of companies between Como, Brianza and Milan every day, without promising guaranteed results.
Managing Google Ads with an agency makes sense when time and technical skills are lacking. For many companies in Como and Brianza a mixed model works well: you know your products and customers, and the agency in Cantù takes care of testing, tracking and reporting.
