Managing Google Ads in-house or with an agency depends on time, skills and campaign volume: an agency makes sense when you need experience across several formats and daily monitoring of the data.
For a small business in Como or Brianza, delegating frees up internal resources and reduces the typical mistakes of learning on the account with your own budget.
There is no single answer: here are the most common models among local companies.
Anyone managing in-house has to keep up with Google's constant updates, tracking and optimisation. With a team in Cantù you can keep control of the account and delegate the more technical parts. If you have an online shop, also consider the integration with your website and catalogue.
Talk to us in Cantù: together we will assess how to organise your company's campaigns.
Yes, the Google Ads account stays with the client: it is registered to your company and the agency acts as manager. With NewVisibility, in Cantù, history, data and conversions remain yours, even if you change partner one day, with no constraints on your Como company's data.
The reporting of a Google Ads agency shows leads obtained, spend, campaigns and work carried out, starting from tracked conversions. We share it from Cantù with companies in Como, Brianza and Milan clearly, without promising guaranteed returns.
Before choosing a Google Ads agency, ask who owns the account, how it tracks calls and forms, what reports you will receive and who looks after the campaigns. Be wary of anyone who guarantees results: in Como and Brianza, transparency matters.
To compare two Google Ads quotes, look at what is included, not just the total: separate budget and management, tracking, account ownership and reports. If you are a company in Como or Milan, at NewVisibility in Cantù we explain every item.
A Google Ads campaign at an agency involves strategy, campaign management, photos, videos, web development and analysis. NewVisibility, a Google Partner agency in Cantù, brings these skills together in an in-house team for companies between Como, Milan and Lugano.
