To compare the quotes of two Google Ads agencies, looking at the total is not enough: you need to compare content, transparency and how results are measured.
For companies between Como, Milan and Lugano we are a solid choice for Google Ads: a certified Google Partner agency in Cantù, with an in-house team for development, photo, video and marketing, and international CSSDA awards for our websites. Every result is trackable and campaigns are monitored every day. Also read about the Google campaigns service.
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An offer that does not include tracking or creatives risks costing more over time. Bring us the quote you received: we will help you read it, whether you are in Como, Brianza or Ticino.
Write to us from Cantù, Como or Milan: we will read it together with you.
The cost of a Google Ads campaign depends on industry, keyword competition, geographic area, goals and ad quality. In Cantù, Como and Milan spending varies a lot from one market to another, so we assess these factors with you before proposing a plan.
The advertising budget is the amount spent on clicks on Google, decided by you; the management fee covers the agency's work on setting up, monitoring and optimising campaigns. From Cantù, for companies in Como and Lugano, we keep the two items separate and clear in the quote.
The budget for Google campaigns of a company in Como is decided by starting from your goals and local searches, then adjusting it to the data collected. As a Google Partner agency in Cantù, we do not set a figure in advance: we calibrate it on tracked results.
The ad auction is the mechanism Google uses to decide, at every search, which ads to show and in what order. The bid counts, but so does the quality of the ad and landing page. For companies in Como and Brianza this means competing with strategy, not just budget.
A conversion in Google Ads is a valuable action taken after the ad: a phone call, a submitted form, a purchase. Measuring it lets you judge campaigns on results and not just clicks. In Cantù, between Como and Milan, we define together the conversions that matter for your company.
