What does the cost of a Google Ads campaign depend on?

The cost of a Google Ads campaign depends on industry, keyword competition, geographic area, goals and the quality of management.

There is no price list valid for everyone. A company in Cantù looking for customers within a few kilometres faces different competition from a business in Milan selling across Italy. That is why we assess the factors one by one before proposing a plan.

The factors

What makes spending go up or down

These are the elements that most affect the investment.

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  • Industry and competition for searches
  • Chosen keywords and how competitive they are
  • Area where the ads are shown
  • Quality of ads and landing page
NewVisibility, communication and digital marketing agency in Cantù
Management

Ad quality matters as much as budget

Relevant ads and well-kept landing pages let Google reward the campaign: for the same investment you get more useful clicks. If the page is not up to it, we cover that in the Website section.

Portfolio

Projects handled by our Cantù team

Contact

Let's assess your campaign's factors together

We are in Cantù: tell us about your business in Como, Brianza and Milan.

Contact us
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The advertising budget is the amount spent on clicks on Google, decided by you; the management fee covers the agency's work on setting up, monitoring and optimising campaigns. From Cantù, for companies in Como and Lugano, we keep the two items separate and clear in the quote.

The budget for Google campaigns of a company in Como is decided by starting from your goals and local searches, then adjusting it to the data collected. As a Google Partner agency in Cantù, we do not set a figure in advance: we calibrate it on tracked results.

Cost per click is what you pay when someone clicks your ad, and it is set in Google's auction based on competition and ad quality. For companies in Como, Brianza and Milan we monitor it alongside results, not on its own.

A conversion in Google Ads is a valuable action taken after the ad: a phone call, a submitted form, a purchase. Measuring it lets you judge campaigns on results and not just clicks. In Cantù, between Como and Milan, we define together the conversions that matter for your company.

A Google Partner agency reduces budget waste by excluding irrelevant searches, narrowing down areas and hours of little use, and tracking every conversion. NewVisibility, in Cantù in the province of Como, checks the accounts of companies between Como, Brianza and Milan every day, without promising guaranteed results.

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