A simple path that we share with companies between Como and Brianza.
By tracking clicks, calls and enquiries we understand what pays off and move the spend accordingly. We are a certified Google Partner agency in Cantù: if you want to see where we work, visit the Como page.
Cost per click is what you pay when someone clicks your ad, and it is set in Google's auction based on competition and ad quality. For companies in Como, Brianza and Milan we monitor it alongside results, not on its own.
Competitive keywords cost more because many advertisers want the same search and Google's auction pushes the price of the click up. From Cantù, for companies near Como and Milan, we analyse the industry and also choose more specific searches.
The return of a Google Ads campaign is evaluated by comparing the investment with tracked conversions: calls, enquiries and purchases, also considering lead quality. As a Google Partner agency in Cantù, for companies in Como and Milan, we make every result measurable.
Managing Google Ads with an agency makes sense when time and technical skills are lacking. For many companies in Como and Brianza a mixed model works well: you know your products and customers, and the agency in Cantù takes care of testing, tracking and reporting.
To improve the quality of Google Ads leads you exclude irrelevant searches, refine ads and page around the ideal customer, and measure the enquiries that became deals. From Cantù we do it for companies in Como, Brianza and Milan.
