How do you use the NFC card at trade fairs and events?

The NFC card at a trade fair is useful for companies in Como and Brianza because it lets you exchange contacts in moments, with no app to install and no paper to hand out. Whoever you meet opens your personalised page and always finds up-to-date details, even after the event.

To exchange contacts quickly during an event, including in Milan or Lugano, just hold the smartphone close to the NFC card or scan the QR code. Your profile page opens straight away, with no app to install and no need to dictate contact details by hand.

To prepare the NFC card before a trade fair, if your company is in Como or Brianza, check that the profile is complete, that role and contact details are correct and that the graphics are consistent with your stand. Test NFC and the QR code before you leave: the details are updated without reprinting.

At the stand you can use NFC and QR code together: the card for direct contacts, the QR code on a banner or monitor for those who scan from a distance. Both lead to the same profile page on your company's domain, including for stands of companies in Como, Brianza, Milan and Lugano.

To get back in touch with people who read your card after the event, you can use retargeting: opening the profile can trigger ads on social and the web. Data and consent must be handled correctly: check the setup with your privacy consultant, even if your company is between Como and Milan.

To show products at a trade fair through the card, link the profile page to product pages, photos and videos on your website: a solution suited to exhibiting companies in Como and Brianza. Whoever reads the card immediately sees what you offer; the content is defined during the project phase.

At a networking event in Como, Milan or Lugano, the NFC card lets you share your contact details with a gesture, without hunting for pen and paper. Whoever meets you opens your page and finds who you are and how to reach you, with an image consistent with your company's.

At international fairs the NFC card and QR code work without an app and lead to a profile page designed for a foreign audience. For companies between Como, Milan and Lugano, languages are assessed during the project phase, drawing on NewVisibility's experience with multilingual websites.

For a company exhibiting between Milan and Lugano, the agency for NFC cards and the profile page should also take care of the website, graphics and video. NewVisibility, an agency in Cantù (Como), does it with an in-house team, an enterprise CMS, managed servers and CSSDA awards for some of its websites.

Entrusting NewVisibility with the NFC card for a company event means having a single team in Cantù, in the province of Como, for profile, website, graphics and video. We work for companies in Como, Brianza, Milan and Lugano, on an enterprise CMS and our own managed servers.

A printed business card is still useful at formal meetings, with contacts who prefer paper or when you want to leave something tangible. For companies in Como and Brianza we pair it with NFC or a QR code, so the details are updated without reprinting.

Multilingual NFC cards for an international team are set up together with the company website: languages, texts and contact details for each country or office are defined during the project phase. Our team in Cantù follows the project for companies in Como, Brianza, Milan and Lugano.

To adapt the profile to an event or trade fair, you update the content from the panel, putting the most useful items first, with no reprinting. For companies in Como, Brianza and Milan, any event-specific profiles are assessed during the project phase.

To activate campaigns aimed at people who open your profile, you need a profile page on your domain, correctly configured tracking and social or Google campaigns ready on the chosen channels. With NewVisibility, in Cantù, you set them up for your company in Como or Milan. Cookies and consent should be checked with the privacy consultant.

To make the NFC card recognisable and distinctive you need a clear graphic idea, consistent with the brand and repeated in every detail. The page the card opens also matters, with images, video and content crafted by our team in Cantù, for companies in Como, Brianza, Milan and Lugano.