To get back in touch with people who read your card after the fair you can use the marketing activities linked to the profile: opening the page can trigger retargeting campaigns, with ads on social and the web aimed at people who have shown interest.
Retargeting involves data and consent: how to set it up should be checked with your privacy consultant. You will find an introduction on the Privacy policy GDPR nLPD cookie page. Campaigns can be managed with our social campaigns, including for companies in Como, Brianza, Milan and Lugano coming out of a trade fair.
Let's talk: together we will assess the most suitable strategy.
To show products at a trade fair through the card, link the profile page to product pages, photos and videos on your website: a solution suited to exhibiting companies in Como and Brianza. Whoever reads the card immediately sees what you offer; the content is defined during the project phase.
At a networking event in Como, Milan or Lugano, the NFC card lets you share your contact details with a gesture, without hunting for pen and paper. Whoever meets you opens your page and finds who you are and how to reach you, with an image consistent with your company's.
At international fairs the NFC card and QR code work without an app and lead to a profile page designed for a foreign audience. For companies between Como, Milan and Lugano, languages are assessed during the project phase, drawing on NewVisibility's experience with multilingual websites.
A printed business card is still useful at formal meetings, with contacts who prefer paper or when you want to leave something tangible. For companies in Como and Brianza we pair it with NFC or a QR code, so the details are updated without reprinting.
Multilingual NFC cards for an international team are set up together with the company website: languages, texts and contact details for each country or office are defined during the project phase. Our team in Cantù follows the project for companies in Como, Brianza, Milan and Lugano.