A simple flow, designed for the short conversations that happen at events in Como, Brianza and Milan.
Quick exchange
Two gestures, one contact
To exchange contacts during an event, just hold the smartphone of the person in front of you close to your NFC card, or let them scan the QR code. Your profile page opens, with no app to install and no need to dictate numbers or write emails by hand.
In practice
How the exchange works
- Introduce yourself and hold the card close
- Or show the QR code
- The person opens your page
- The details always stay up to date
To prepare the NFC card before a trade fair, if your company is in Como or Brianza, check that the profile is complete, that role and contact details are correct and that the graphics are consistent with your stand. Test NFC and the QR code before you leave: the details are updated without reprinting.
At the stand you can use NFC and QR code together: the card for direct contacts, the QR code on a banner or monitor for those who scan from a distance. Both lead to the same profile page on your company's domain, including for stands of companies in Como, Brianza, Milan and Lugano.
To get back in touch with people who read your card after the event, you can use retargeting: opening the profile can trigger ads on social and the web. Data and consent must be handled correctly: check the setup with your privacy consultant, even if your company is between Como and Milan.
To adapt the profile to an event or trade fair, you update the content from the panel, putting the most useful items first, with no reprinting. For companies in Como, Brianza and Milan, any event-specific profiles are assessed during the project phase.
To activate campaigns aimed at people who open your profile, you need a profile page on your domain, correctly configured tracking and social or Google campaigns ready on the chosen channels. With NewVisibility, in Cantù, you set them up for your company in Como or Milan. Cookies and consent should be checked with the privacy consultant.