How do you prepare the card before a trade fair?

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Before you leave

Prepare your profile calmly

To prepare the NFC card before a trade fair, check that the profile page is complete, that the contact details are correct and that the content reflects what you want to show at the event. Since the information is updated without reprinting, companies in Como and Brianza heading to a fair can refine everything up to the last moment.

Checklist

What to check before the event

A few checks that avoid surprises at the stand.

Contact details
role, contact details and office up to date
Content
links, videos and materials you want to show
QR code
tested on several smartphones
NFC reading
tested before you leave
Image
consistent with your stand's graphics
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With NewVisibility

A single point of contact

From Cantù, in the province of Como, we take care of the card together with visual identity and logo, so you present yourself at the event with a coordinated image.

Have a trade fair coming up?

Write to us: together we will prepare your NFC business card.

Services of interest

At the stand you can use NFC and QR code together: the card for direct contacts, the QR code on a banner or monitor for those who scan from a distance. Both lead to the same profile page on your company's domain, including for stands of companies in Como, Brianza, Milan and Lugano.

To get back in touch with people who read your card after the event, you can use retargeting: opening the profile can trigger ads on social and the web. Data and consent must be handled correctly: check the setup with your privacy consultant, even if your company is between Como and Milan.

To show products at a trade fair through the card, link the profile page to product pages, photos and videos on your website: a solution suited to exhibiting companies in Como and Brianza. Whoever reads the card immediately sees what you offer; the content is defined during the project phase.

To activate campaigns aimed at people who open your profile, you need a profile page on your domain, correctly configured tracking and social or Google campaigns ready on the chosen channels. With NewVisibility, in Cantù, you set them up for your company in Como or Milan. Cookies and consent should be checked with the privacy consultant.

To make the NFC card recognisable and distinctive you need a clear graphic idea, consistent with the brand and repeated in every detail. The page the card opens also matters, with images, video and content crafted by our team in Cantù, for companies in Como, Brianza, Milan and Lugano.

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