With NFC and QR code, whoever receives your card opens a profile page hosted on the company domain and linked to the website. From there you can guide them towards content, offers and campaigns, including retargeting on social and the web. We work in Cantù, in the province of Como, for companies in Como, Brianza, Milan and Lugano.
The card is not just a contact in an address book: it is an entry point to your website.
Profile opens can feed retargeting campaigns, which reach people who have shown interest with ads on social and the web. Our social campaigns and Google campaigns are coordinated with the card, together with our in-house team in Cantù. For cookies and consent, always check with your privacy consultant.
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Tell us about your company: together we will assess how to fit the card into your communication.
Retargeting from a digital business card shows ads on social and the web to people who opened your profile via NFC or QR code. For a company in Como or Brianza it means reaching again the people you met after exchanging contacts. Approach and consent are defined during the project phase.
To activate campaigns aimed at people who open your profile, you need a profile page on your domain, correctly configured tracking and social or Google campaigns ready on the chosen channels. With NewVisibility, in Cantù, you set them up for your company in Como or Milan. Cookies and consent should be checked with the privacy consultant.
To turn a contact into a business opportunity, the card must lead whoever opens it to useful content, such as a presentation or a website page, with a clear invitation to get back to you. For companies in Como and Brianza, the profile on the company domain acts as a bridge between meeting and relationship.
To measure digital card opens, what counts is how the profile is designed and which analytics tools are linked to the website. The available features are assessed during the project phase with the team in Cantù, for companies between Como and Milan, with respect for privacy and consent, to be checked with the consultant.
To grow your social followers with the card, include in the digital profile the links to your best-kept channels: whoever reads the card reaches them straight away, without searching for you. You can then strengthen the result with coordinated social campaigns, including for companies in Como and Brianza.
To link the card to a dedicated landing page, the profile points to a page on your website built for a single goal, such as an offer or an event. For a company in Como or Milan, the management panel lets you change the destination without reprinting the card.
To collect reviews with the card, a company in Como or Brianza adds to the profile a link to the page where they can be left: whoever has just met your company finds it at their fingertips on their smartphone, with no app. The rules of the individual review platforms must be respected.
To promote an offer through the card, you add it to the digital profile or link it to a website page. When the offer changes, including for a company between Como and Milan, you update the content and the card always shows the latest version, with nothing to reprint.
To connect the NFC card to retargeting you need an agency that handles profile, website and campaigns. NewVisibility does it from Cantù, in the province of Como, with an in-house team, an enterprise CMS and managed servers, and has received CSSDA awards for some websites. Consent and cookies should be checked with the privacy consultant.
To coordinate website, social, video and photo around the NFC card in a company between Milan and Lugano, you need a single point of contact. NewVisibility, in Cantù (Como), has an in-house team covering development, photo, video and marketing, an enterprise CMS, managed servers and CSSDA awards for some websites.
The return on an NFC business card is measured by comparing the goals set at the start with the contacts and opportunities generated; every profile opening can trigger retargeting campaigns. NewVisibility, in Cantù, defines the tools with companies in Como and Brianza during the project phase.
A contact form in the profile is a feature to be assessed during the project phase, depending on who handles the requests. Since it collects personal data, for companies in Como, Brianza, Milan and Lugano too it is advisable to check the privacy notice and consent with the privacy consultant.
At a networking event in Como, Milan or Lugano, the NFC card lets you share your contact details with a gesture, without hunting for pen and paper. Whoever meets you opens your page and finds who you are and how to reach you, with an image consistent with your company's.
The connection between card and company CRM is assessed case by case, based on the systems in use and the data to be linked. NewVisibility, in Cantù, builds ERP, CRM and PIM integrations for companies in Como and Brianza: whether and how to connect them to the card is defined in the initial discussion.
Handling privacy and cookies in the digital profile means treating the card page like a website page: the privacy notice, consent and any measurement or retargeting tools should be checked with the privacy consultant. This applies to companies in Como, Milan and Lugano: the profile is on the company domain.